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Category: Attraction Marketing

How to Determine Your “Unique Selling Proposition” (Even if You’re Brand New!)

What makes your business unique? If you’re not sure, then you might not be setting yourself apart from the competition. Which means you could be missing out on quite a few leads and sales, because other marketers (with a more defined voice) are likely dominating the conversation and monopolizing your potential prospects’ increasingly limited attention. So what should you do? Well, you…

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How to Recruit with Facebook Sponsored Posts

In the video below, you’ll discover how to leverage social media recruiting tactics to attract a never-ending flow of red hot prospects with Facebook sponsored posts. My special guest Cari Higham joins us to reveal how you can quickly convert up to 70% of your prospects into paying customers and business partners through a simple follow-up…

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How to Create EPIC Content!

How did Steve Jobs become one the world’s most-revered business visionaries? It wasn’t for his engineering. He never did any. Another Steve—Steve Wozniak—built the first Apple computers. It wasn’t for his designs. The iMac, MacBook, iPod, iPhone, iPad, and nearly all flagship Apple products were designed by a man called Jonathan Ive. It wasn’t for his programming. Truth…

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The Single Most Important Copywriting Skill

Copywriting is a big and broad topic. Many moving parts breathe life into a sales letter, video, email, or webinar. However there is one particular copywriting skill, which you absolutely need if you want to get good. And there’s a difference between writing copy, and writing good copy. Today we’re going dive deep into this subject,…

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